What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.
https://ar-com.com/wp-content/uploads/2014/10/mobile-phone-1087845_1920.jpg 1357 1920 Aviva Rabinovici https://ar-com.com/wp-content/uploads/2013/12/ar-comm-logo6.png Aviva Rabinovici2014-10-14 07:40:262016-03-21 13:54:38Do you need a content brand? (The short answer: No)