In a space that moves so fast, it’s a good idea to follow the companies and publications that are setting the trends. This time, we’re laying our bets on Ryan Holmes, CEO of Hootsuite, one of the web’s leading social media management companies (and Canadian to boot). In an end-of-year article in Fast Company magazine, he crystal balls social media’s path in the year ahead. Some highlights include:
• Social media will move beyond the marketing department
• Big data will grow but get more manageable
• Social media education will become formalized
A happy holiday season, and a joyous, healthy, and prosperous new year to you and yours from all of us at AR Communications.