Fascinating things are happening in the world of social networking. While the MySpaces and Facebooks have attracted legions of younger-demographic users, they have been viewed with a certain sense of detachment by mainstream business.
Until now, apparently.
Canada’s TD Bank and Royal Bank have initiated their own initiatives on Facebook. I spoke with Toronto Star business reporter Rita Trichur about what motivates them and what it means for the banking industry. The article, TD reaches out with Facebook group, was published in yesterday’s paper.
The use of social networking resources as marketing tools will only grow as businesses in all sectors begin to realize the value of reaching out to clients and potential clients through these non-traditional avenues.
Is there a Facebook plan in your future business plans?