Elon Musk is one of my favorite entrepreneurs. Not only has he hit it out of the park multiple times, the companies he built are downright cool. The two I am referring to here are Tesla and SpaceX (oh yea, he also co-founded PayPal). On top of this he is also a savvy social media practitioner.
In a recent article in Fast Company, Musk lists 4 lessons we can all benefit from:
1. Own your executive brand – If you don’t somebody else will
2. Humanize your brand
3. Don’t show up and then fall silent
4. Use Twitter as a leadership tool