Posts

Michael Rabinovici

To Mobile or Not to Mobile

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If you’ve had any doubt ‘til now, I think the following stats courtesy of HubSpot will change your mind real quick:

Mobile in 2012

  1. Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  2. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
  3. In 2012, 94% of smartphones users will be mobile internet users.
  4. All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
  5. Mobile shoppers will reach 72.8 million in 2012.
  6. Mobile buyers will reach 37.5 million in 2012.
  7. Smartphone shoppers will reach 68.6 million in 2012.
  8. Smartphone buyers will reach 36.4 million in 2012.
  9. Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
  10. iPad users will reach 41.9 million in 2012.
  11. In 2012, 76.4% of tablet users will be iPad users.
  12. Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.

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