Founded in 2002 by Reid Hoffman, and launched in 2003, LinkedIn (www.linkedin.com) has become the dominant Web-based professional networking platform. I’ve been using it and have encouraged clients to do so for some time now. As good as LinkedIn is, it did stumble somewhat by not embracing social media tools and networks fast enough.
This all changed over the last year or so with the integration of a number of social media capabilities into the LinkedIn platform. In my view, these are the most important ones:
1. Twitter (www.twitter.com) – you can now have your Twitter feed automatically appear in your LinkedIn profile as soon as you’ve tweeted
2. Blogging – your blog posts now also get uploaded onto your profile right after they are posted on your blog (this feature is available for a number of blogging platforms, including WordPress and TypePad)
3. Slideshare (www.slideshare.net) – any voice-enabled PowerPoint presentations you’ve uploaded to to SildeShare now appear in your profile as well
These changes are important for a number of reasons. First, they expose more of your brand and content to your LinkedIn professional network. These contacts can now see your tweets and blog posts without having to go elsewhere. Second, they save you a ton of time in that you no longer have to update your LinkedIn profile with content you’ve created elsewhere. Last, by making sure it embraces social media, LinkedIn is taking steps to stay relevant and, in the process, protect the myriad of hours its members have spent in building their profiles and extending their networks.
https://ar-com.com/wp-content/uploads/2013/12/ar-comm-logo6.png00Michael Rabinovicihttps://ar-com.com/wp-content/uploads/2013/12/ar-comm-logo6.pngMichael Rabinovici2010-04-12 10:10:152010-04-12 10:10:15LinkedIn- You’ve come a long way baby!
