Regular newsletters are a fantastic way to keep in front of your market. With every issue, you have the opportunity to solidify your credibility, likability, and trustworthiness, and reinforce your brand identity. And if you’re doing it right, that’s exactly what will happen. Of course it needs to look great – a clean, attractive design […]
It’s like being a kid in a candy store these days, especially online. There are just so many tools, techniques, means, methods, gadgets, and gizmos – all designed to reach your customer, communicate your message, and deliver results. As you sift through the books, Web sites, blogs, industry examples, and proposals, how do you choose […]
On a sunny morning in San Diego, Michael hooked up to a live feed and delivered his Banff social media presentation using some of the very technology he touts
Online marketing communications are cost-effective, quick to implement, and give you immediate, measurable feedback at the click of a mouse. It’s no wonder more and more corporations – large and small – are turning to Web sites, blogs, micro-blogs, and other social media.
When you’re trying to simultaneously manage 17 initiatives that all have a deadline of yesterday, it’s hard to keep track of current marketing best practices. How can you maximize the effectiveness of your print communications? Are leading companies even still using print? Should you be producing podcasts, hosting webinars, posting videos on YouTube, buying Google […]