Meet our team

Management team

Aviva Rabinovici, LL.B, President
As the founder of AR Communications Inc., a working mom and a long-time yoga practitioner, Aviva understands a thing or two about balance. This may explain her ability to consistently grasp each client’s unexpressed needs, juggle multiple competing deadlines and maintain truly high levels of customer service. Whether she is managing internal writers, ensuring all copy adheres to corporate standards or acting as a public speaker/presenter, Aviva demonstrates an unwavering commitment to excellence. She can also hold some mean balance postures–a talent she oddly doesn’t get to display at client meetings.

Michael Rabinovici, LL.B, Vice President, Web & Social Media Marketing
When Michael first entered the Internet business in 1994, Netscape was Mosaic, FTPing was an art form and Google didn’t exist. Things have changed since then–but, then, so has Michael. A refugee from law, where he practiced as a commerical litigator, today Michael’s focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs. He’s certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies, has appared on ROB TV, is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.

Carman LeBel, M.A., Senior Writer
As a copywriter with 12 years’ experience in the corporate marketplace, Carman delivers both the tangibles and intangibles of his profession. The tangible? A diverse work history and a long trail of satisfied clients. But it’s the intangibles that make the difference: deadlines that pass unnoticed because they never came up; turnaround times that would turn your head; his natural ability to harness the energy of words to fire the big projects and spark even the smallest blurb. He also plays bass and golfs (we’re not sure where he swings better).