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Michael Rabinovici

Canada risks missing digital revolution: Google CFO

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Last week, Matt Hartley, the National Post tech reporter, interviewed Patrick Pichette, the Canadian-born chief financial officer of Web giant Google Inc., and formerly BCE Inc.  In the interview, Pichette is quoted as saying: “Canadian companies do not spend what would be required to actually capture the [Internet’s] advertising opportunity; they are staying traditional in their behavior and mindset.”  What I find particularly interesting in his comments is the vast amount of analytics to which he has access. Keep in mind that Google currently controls over 85% of global search traffic (Netmarketshare) and is know to meticulously gather every bit of information on each search.  That gives Mr. Pichette a pretty good perch from which to draw his conclusions.

The article is well worth a read. You can find it here – http://www.financialpost.com/story.html?id=2605570

Michael Rabinovici

Did Social Media Determine Fate of US Healthcare Reform?

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By all appearances that is exactly what happened.  Scott Brown’s upset, come from behind, win in the Massachusetts Senate race now represents the 41st vote in the Senate, breaking the Democrats filibuster-proof majority in Washington.  In another word passage of President Obama’s healthcare reform legislation is now very much in doubt.

When you dig a little (which we did) you’ll find not only that a Canadian orchestrate the victory but he utilized social media tools to pull off what some referred to as one of the biggest political upset in recent memory.   Whether you support or oppose healthcare reform in the US, the lesson is that social media marketing, properly leveraged, can significantly affect the outcome of a political race or, for that matter, the success of you company

For a good article on this check today’s National Post here or go to – http://www.nationalpost.com/story.html?id=2493174