Mission Statement

Anyone can wax poetic about the world of corporate communications – singing dirges for traditional print communications or writing odes to new media darlings like blogs, wikis, and podcasts. The thing is, us contributors to Words@Work aren’t poets. We’re seasoned marketing professionals who have seen what works in the real world of corporate communications, and what doesn’t.

Our mission for this blog is simple: to help companies make informed decisions about their communication strategies and tactics; decisions that will resonate with their target audiences, reach the people they’re trying to reach, incite action and interest, and – gasp – make money. This is not a blog about blogging: it’s a lot bigger than that. Join us in our quest to tell the truth, the whole truth, and nothing but the truth about creating words that work.