So you think Facebook is no good for B2B service companies? Think Again!
There seems to be a perception that Facebook may be good for big B2C brands, but not of much use to B2B marketers, especially those in the services industry. As a recent article in the Social Media Examiner aptly put it, in the context of a legendary mission to the moon: “The story of Apollo […]
Where is the Social Media Bus Going in 2013?
In a space that moves so fast, it’s a good idea to follow the companies and publications that are setting the trends. This time, we’re laying our bets on Ryan Holmes, CEO of Hootsuite, one of the web’s leading social media management companies (and Canadian to boot). In an end-of-year article in Fast Company magazine, […]
Benchmark 2012 Lead Generation – Key Industry Trends for Generating Leads of the Highest Quality – Free Excerpt
I thought this may be of interest to anyone in the midst of Q4 and planning their 2013 campaigns. This is the company we regularly follow, and that we trained with a few years ago. This free excerpt from the report is excellent for anyone looking to take their lead gen to the next level […]
You Like it Now but You’ll Learn to Love it Later
Last week, I tweeted that if you only read one business article for the week, it should be the one in I referred to in Fast Company about chaos being the new order. I was wrong. If you only read one business article this year, that’s the one you should read. The whole subject of […]
Dollar Impact of Social Media – How does a Cool Trillion or so Sound?
One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media. As the industry matures, more data is becoming available to shed light on this question. A recent report from the McKinsey Global Institute examines the current usage of social technologies in four […]
B2B – Which Social Media Platform Rules?
Many of our B2B clients use a number of platforms when it comes to their social media marketing efforts. In these (relatively) heady days of social media marketing efforts, that’s a good thing. As this marketing channel matures, however, focusing marketing efforts on the social networks that deliver the best ROI becomes increasingly important. According […]
Social Media Marketing in B2B vs. B2C, what’s the dif?
As companies and internal marketing departments evolve their social media strategies and refine their tactics, research is becoming available to shed light on these efforts. One area of particular focus has been the potentially different impact that social media has on B2B marketers in relation to their B2C brethren. In a recent study titled “2012 […]
Content Marketing – Benchmarks, Budgets, and Trends for 2012
Content marketing is gaining an increasingly important role for B2B marketers, and in companies’ overall marketing strategies . Below you will find a link to the 2012 Benchmarks, Budgets & Trends survey put together by the Content Marketing Institute and MarketingProfs. For purposes of the research, the survey defined content marketing as follows: “Content marketing/custom […]
It’s the End of the Mall as We Know It and I Feel Fine
Last week I had the pleasure of interviewing Gary Schwartz, CEO of Impact Mobile, and author of the recently published “The Impulse Economy”. In it, he discusses the impact of the mobile revolution on traditional retail. Click here to listen to the podcast (Length – 22 minutes and 54 seconds of wholesome goodness). The Impulse […]
The Future of Mobile – Thoughts from Ignition West
To help you keep your eye on the “mobile” ball, a link follows below to the slide deck from Ignition West: Future of Mobile conference held in San Francisco last week. Some highlights include: Last year the number of smartphones sold exceeded the number of PCs sold In a few years the number of […]