According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks. The article also provide some backup research. Here are the highlights: • Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets • Facebook posts of 40 characters or less receive 86% higher engagement • Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well). For more fun facts, […]
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine: • 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com) • 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011) • Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com) • 81 […]
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.
The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.
NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights: • 27,000,000 pieces of content are shared every day • 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR • 64% of B2B content marketers say their biggest challenge is producing enough content To download the full PowerPoint – click here To find out how we help our clients make sure they have the all the content they need, when they need it, email me – michael at ar-com.com
Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report. Click here for a great overview and a link to the full report. Here are some highlights: • On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, 54% plan to increase content marketing spending next year. • All content tactics are being used more frequently than they were last year, with the use of research reports, videos and mobile content having increased the most. • On average, B2B content marketers are using five social distribution channels; the most popular of those channels […]