You’ve already found your next blog post
When it comes to generating new content, many businesses tend to reinvent the wheel rather than work with what they already have. Chances are, if you’ve been writing content for a while, your next blog post is already written. Here are a few places you can find it: 1. Old content The best place to […]
Tweets, Facebook Posts and Headlines – Is There an Ideal Length?
According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks. The article also provide some backup research. Here are the highlights: • Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets • Facebook posts of 40 […]
Your Company’s Social Data – Do you have a Clue?
In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds […]
Fifty essential mobile marketing facts what impact will they have on your company
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine: • 70 percent of mobile searches lead to action within one hour. (It takes a […]
10 Surprising Metrics That Will Make You Rethink Your Social Strategy
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.
Facebook Marketing – What Works and What Doesn’t
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.
How Secure are your Social Media Initiatives?
The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.
The 50 Most Important Content Marketing Stats You Need To Know
NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights: • 27,000,000 pieces of content are shared every day • 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR • 64% of […]
Why Content Marketing Matters More Than Ever
An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you. Some highlights: Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options There are a myriad of ways […]
Still on the Fence about B2B Content Marketing? Read this Today!
Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report. Click here for a great overview and a link to the full report. Here are some highlights: • On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, […]