You’ve already found your next blog post

When it comes to generating new content, many businesses tend to reinvent the wheel rather than work with what they already have. Chances are, if you’ve been writing content for a while, your next blog post is already written. Here are a few places you can find it: 1. Old content The best place to find new content is by reading through content you’ve already written. Particularly popular posts are a good place to start. Try exploring a different angle or updating outdated information. 2. Larger materials A whitepaper doesn’t only have one purpose. Break it down into smaller chunks, pull out some interesting statistics, grab a quote or two […]

Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research. Here are the highlights: •    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets •    Facebook posts of 40 characters or less receive 86% higher engagement •    Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well). For more fun facts, […]

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart – Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react […]

Fifty essential mobile marketing facts what impact will they have on your company

With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine: •    70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com) •    74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011) •    Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com) •    81 […]

10 Surprising Metrics That Will Make You Rethink Your Social Strategy

In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.

Facebook Marketing – What Works and What Doesn’t

An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook. 

How Secure are your Social Media Initiatives?

The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security. 

The 50 Most Important Content Marketing Stats You Need To Know

NewsCred,  a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation.  Here are some highlights: •    27,000,000 pieces of content are shared every day •    72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR •    64% of B2B content marketers say their biggest challenge is producing enough content To download the full PowerPoint – click here To find out how we help our clients make sure they have the all the content they need, when they need it, email me – michael at ar-com.com

Why Content Marketing Matters More Than Ever

An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you. Some highlights: Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options There are a myriad of ways to gain greater understanding of your audience, but there’s no better barometer than the conversations you hear on the platforms where you have a constant stream of information. Read the full article here – http://bit.ly/why-content-marketing-matters

Still on the Fence about B2B Content Marketing? Read this Today!

Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report.  Click here for a great overview and a link to the full report. Here are some highlights: •    On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, 54% plan to increase content marketing spending next year. •    All content tactics are being used more frequently than they were last year, with the use of research reports, videos and mobile content having increased the most. •    On average, B2B content marketers are using five social distribution channels; the most popular of those channels […]