You’ve already found your next blog post

When it comes to generating new content, many businesses tend to reinvent the wheel rather than work with what they already have. Chances are, if you’ve been writing content for a while, your next blog post is already written. Here are a few places you can find it:

1. Old content

The best place to find new content is by reading through content you’ve already written. Particularly popular posts are a good place to start. Try exploring a different angle or updating outdated information.

2. Larger materials

A whitepaper doesn’t only have one purpose. Break it down into smaller chunks, pull out some interesting statistics, grab a quote or two and you have enough blog posts, newsletter articles, tweets and Facebook updates to last you for a while. An added bonus? All that material can link back to the original whitepaper.

3. The stockpile

If you have time to sit down to write a blog post, try to write a second one with a longer shelf life. Building a content reserve can come in handy – and save you when you just can’t find a decent story idea. If you’re not that organized, however, the comments of previous blog posts are also a great place to find ideas.

Want to find out more? Download our free report, Feeding the Content Beast.