Facebook Marketing – What Works and What Doesn’t

An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.  Here are some highlights:

1.    78% of U.S. Facebook users are mobile

2.    Paid ads improve reach and post performance

3.    Negative feedback hurts conversion

4.    Facebook hashtags are NOT working

5.    And the highest CTR (click through rate) goes to… sponsored check-in stories

For the full article and key takeaways visit – http://bit.ly/fb-marketing-research