Does your email really need a sign-off?

How much time could you save in a day if you completely threw email etiquette out the window? We’re talking no greeting, no sign-off and keeping the whole thing to three sentences or fewer. Could you do it?

 

This notion was introduced recently in The Atlantic and, while the author admits that the steps above could potentially come off as curt—and, consequently, rub some people the wrong way—they wouldn’t, if everyone was on the same page.

 

I’m not sure I agree with his line of thinking. Sure, you might be able to shave off a few seconds here or there by forgoing the word “hello”, but at what cost? When you’re receiving countless email demands a day—with very little face-to-face contact and urgent deadlines—is a simple “hi” or “thank you” too much to ask for?

 

What do you think? Should we rewrite the book on email etiquette? Or preserve a sense of cordiality?

 

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The upside of procrastination

Procrastination may actually be conducive to creativity, because “when you put off a task, you buy yourself time to engage in divergent thinking rather than foreclosing on one particular idea. As a result, you consider a wider range of original concepts and ultimately choose a more novel direction.”

Business writing 101

What writing skills are today’s marketing graduates missing—and what types of business writing do you wish you had a chance to learn in school?

The most essential B2B writing skill

While writing may be a much-anticipated creative outlet—a bullet on your job description that you actually look forward to—when you write for a company, that piece of work isn’t yours.

The end of the (written) word as we know it?

As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:

 

“I write because I don’t know what I think until I read what I say.”

 

If you feel the same way, then you may have a similar reaction to Facebook’s prediction that, in five years’ time, the written word will be out—at least when it comes to social media—and video will become the communication method of choice.

 

According to the social media giant, the number of text updates has already started to diminish, while video is on the rise. As someone who gets clunky in front of a camera—who trips over her words, can’t remember what she wanted to say, and says “like”, “um” and “uh” an embarrassingly inordinate amount of times in one sentence—I can’t imagine a day when I’d ever turn a camera on myself to announce a mundane update in my life.

 

That said, I understand the whole notion of “show, don’t tell”—and while it may be difficult to capture many of life’s personal, spontaneous moments on camera, I definitely see how businesses could start relying more on video when it comes to social media marketing.

 

What do you think? Could the written word eventually become extinct? What would that type of world even LOOK like?

Simplified analytics for the non-IT user

Imagine, for a second, that all the pertinent information gleaned from your organization’s data was accessible to everyone—not just IT gurus.

Get out of your social media comfort zone

If we said any social media channel could work for your brand, would you believe us?

Drowning in content? We’ve got a solution.

If your marketing department is drowning in content—yet still failing to keep up with the demand for more—we have a few tips that might help.