The end of the (written) word as we know it?

As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:

 

“I write because I don’t know what I think until I read what I say.”

 

If you feel the same way, then you may have a similar reaction to Facebook’s prediction that, in five years’ time, the written word will be out—at least when it comes to social media—and video will become the communication method of choice.

 

According to the social media giant, the number of text updates has already started to diminish, while video is on the rise. As someone who gets clunky in front of a camera—who trips over her words, can’t remember what she wanted to say, and says “like”, “um” and “uh” an embarrassingly inordinate amount of times in one sentence—I can’t imagine a day when I’d ever turn a camera on myself to announce a mundane update in my life.

 

That said, I understand the whole notion of “show, don’t tell”—and while it may be difficult to capture many of life’s personal, spontaneous moments on camera, I definitely see how businesses could start relying more on video when it comes to social media marketing.

 

What do you think? Could the written word eventually become extinct? What would that type of world even LOOK like?

Get out of your social media comfort zone

If we said any social media channel could work for your brand, would you believe us?

The ‘no more excuses’ social media plan

Social media is a phenomenal way to connect with customers—but a consistent, effective strategy can also be a drag to maintain. In an ideal world, you’ll have someone to manage the day-to-day tasks for you. But if you don’t, you’ll be happy to hear you can do it yourself—in just 18 minutes a day. Hootesuite recently set out a great 18-minute social media plan for businesses. Basically, the minute-by-minute guide breaks down the social media experience into five easy steps: browse and engage; monitor; post; analyze; and schedule. It also gives you advice about how to apply the five steps to the various social media channels. In our opinion, it’s […]

How strictly should you stick to a content calendar?

When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet.

Here are some highlights:
•    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption.
•    Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth.
•    There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion).
•    97% of smartphones share OS “made in USA” vs. 5% in pre-iPhone era.
•    Mobile advertising is still underperforming vs. time spent on mobile devices, whereas print is still significantly over performing.
•    About 5 million Bitcoin wallets exist, up 8 times year-over-year.
•    Tinder users “swipe” 800 million times per day, up 21 times year-over-year.
•    66% of U.S. tablet owners are surfing the web while watching TV. 44% are shopping.
•    52% of ESPN’s digital users access only on smartphones and tablets, representing 48% of time spent.
•    China’s mobile Internet users now ~80% of total China Internet users. More critical mass for mobile web than anywhere, and leading mobile commerce revolution.
•    Six of top 10 Internet properties “made in USA”—down from 9 of top 10 last year—with more than 86% of their users outside America. “China rising fast.”

Read the full report here – http://www.kpcb.com/internet-trends

4 Social Media Secrets You Can Learn from a Billionaire

Elon Musk is one of my favorite entrepreneurs.  Not only has he hit it out of the park multiple times, the companies he built are downright cool. The two I am referring to here are Tesla and SpaceX (oh yea, he also co-founded PayPal).  On top of this he is also a savvy social media practitioner.

In a recent article in Fast Company, Musk lists 4 lessons we can all benefit from:

1. Own your executive brand – If you don’t somebody else will

2. Humanize your brand

3. Don’t show up and then fall silent

4. Use Twitter as a leadership tool

Learn more about these secrets and read the full article here.

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include:

Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart

Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react or use historical data to plan future activity

Twtrland: this tool allows you to delve into the Twitter data of any profile to see their most influential tweets, top followers, and basic demographics

Read the full article here.

Are you tracking your company social data? If so, what tools are you using?

How Secure are your Social Media Initiatives?

The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.  Read more