Procrastination may actually be conducive to creativity, because “when you put off a task, you buy yourself time to engage in divergent thinking rather than foreclosing on one particular idea. As a result, you consider a wider range of original concepts and ultimately choose a more novel direction.”
What writing skills are today’s marketing graduates missing—and what types of business writing do you wish you had a chance to learn in school?
If your marketing department is drowning in content—yet still failing to keep up with the demand for more—we have a few tips that might help.
Outsourcing great b2b writing—content that reflects your company’s style, tone and overall brand—can be a tricky process. Not only do you have to find a great writer (or agency of writers), but you have to be able to establish a writing process that works for both parties.
The writing process can be different for every company. So, while an experienced writer will be able to offer suggestions as to how things could work—or how other companies have done things in the past—you ultimately have to know what will work best for your specific organization. To help, here are some questions you may want to consider:
- Will you provide the writer with content ideas or will they be expected to come up with topics themselves?
- What materials, information or interviews with subject matter experts will you provide? How will interviews be arranged and conducted?
- How hands-on are you going to be? Will you write something first and simply ask the writer to fix it up? Or will they be expected to write the articles from scratch?
- If you have a larger in-house team, how will you streamline the outsourcing process and keep track of the external writer’s workload?
Feel free to involve your writer in the discussion and acquire insight into their preferences. The ultimate goal, after all, is to find a system that works well for both parties—and is most likely to elicit great results.
To hear more tips on how to improve your company’s content with an external writer, download the new AR Communications Inc. ebook—The Right Fit: How To Outsource Great Writing.
Finding the right external writer to handle your b2b writing needs is a lot like dating—you have to know yourself first before you’ll even have a chance at finding your perfect partner. To help you out, we’ve put together a list of questions you may want to consider before beginning your search for your business writing soulmate.
Even if you were to hire the absolute best writer in the world, they could potentially deliver content that fails to meet your expectations. That’s why it’s crucial to make sure your expectations are as clear as possible—and well-communicated to your writer.
In today’s age of rapid content consumption—and rapid content creation—not all videos have to be award-winning productions to be successful. Depending on your audience, sometimes quick and easy is all you need.
In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.
AR Communications Inc.
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