Michael Rabinovici

Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

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According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research.

Here are the highlights:

•    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets
•    Facebook posts of 40 characters or less receive 86% higher engagement
•    Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well).

For more fun facts, read the full article here.  Once you do, let me if your own experience backs the research up and how you are addressing it in your own marketing campaigns.

Michael Rabinovici

Your Company’s Social Data – Do you have a Clue?

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In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include:

– Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart

– Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react or use historical data to plan future activity

– Twtrland: this tool allows you to delve into the Twitter data of any profile to see their most influential tweets, top followers, and basic demographics

Read the full article here.

Are you tracking your company social data? If so, what tools are you using?

Michael Rabinovici

How Secure are your Social Media Initiatives?

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The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.  Read more

Michael Rabinovici

Benchmark 2012 Lead Generation – Key Industry Trends for Generating Leads of the Highest Quality – Free Excerpt

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I thought  this may be of interest to anyone in the midst of Q4 and planning their 2013 campaigns.
This is the company we regularly follow, and that we trained with a few years ago. 

This free excerpt from the report is excellent for anyone looking to take their lead gen to the next level in 2013 – http://bit.ly/lead-generation-2012

The information and insights from this company on lead generation are pure gold  and well worth reading.

For the latest developments in social media and mobile marketing follow me on Twitter at twitter.com/mikerabinovici

Michael Rabinovici

Social Media Marketing in B2B vs. B2C, what’s the dif?

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As companies and internal marketing departments evolve their social media strategies and refine their tactics, research is becoming available to shed light on these efforts.

One area of particular focus has been the potentially different impact that social media has on B2B marketers in relation to their B2C brethren.  In a recent study titled “2012 Social Media Marketing Industry Report” Mark Stelzner asked marketers how they’re using social media, and more than 1,900 business-to-business (B2B) marketers shared their insights.

Here are some highlights:

•    Of the B2B marketers who took this year’s survey, over 93% use social media to market their businesses. While that’s slightly below their consumer-focused brethren (95.2%), there’s been a significant increase since the 2010 survey when only 88% of B2B marketers responded affirmatively.
•    Over 56% of B2B marketers acquired new business partnerships through social media (compared to 45% of B2C marketers)
•    Nearly 60% of B2B marketers saw improved search rankings from their social efforts (compared to 50% of B2C marketers)
•    B2B marketers are better able to gather marketplace insights from their social efforts (nearly 69% vs. 60% of B2C marketers)
•    The one area where B2B marketers significantly lag behind their B2C counterparts is in developing a loyal fan base. 63% of B2C marketers found social media helped them develop loyal fans, compared to only 53% of B2B marketers.

For more information on the report click here.

For more mind blowing research and insight about social media and mobile marketing, follow me on Twitter at www.twitter.com/mikerabinovici or email me at michael at ar-com.com

Michael Rabinovici

Content Marketing – Benchmarks, Budgets, and Trends for 2012

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Content marketing is gaining an increasingly important role for B2B marketers, and in companies’ overall marketing strategies .  Below you will find a link to the 2012 Benchmarks, Budgets & Trends survey put together by the Content Marketing Institute and MarketingProfs.

For purposes of the research, the survey defined content marketing as follows: “Content marketing/custom media (sometimes called custom publishing, custom content, or branded content) is the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers.”
Here are some highlights:

• On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals.

• 60% report that they plan to increase their spend on content marketing over the next 12 months.

• Marketers, on average, spend over a quarter of their marketing budget on content marketing.

Industries with the highest rates of content marketing adoption:

• Professional Services………………………………..94%

• Computing/Software…………………………………93%

• Advertising/Marketing………………………………89%

• Healthcare……………………………………………………….89%

• Business Services……………………………………….84%

• Manufacturing/Processing…………………….83%

For a free copy if the report – Click Here

How is your company leveraging content marketing?  What results are you experiencing?  Leave a comment below or email me at michael at ar-com.com

 

 

 

Michael Rabinovici

A tip from my 10 year old on how great leaders inspire action

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A couple of days ago I received an email prodding me to watch a video.  The email came from my 10 year old Jared.   A day later while sipping my daily Americano (Kona beans I might add) I clicked on the link.  Within the first 30 seconds I knew it would be one of the finest presentations on leadership I’ve seen.  Simon Sinek, the presenter,  is not only a powerful speaker but his  views on what makes leaders (companies and people) great is compelling.  I don’t care what you’re doing when you receive this email, drop it and watch this video.  It will inspire and teach you.  Guaranteed.

Michael Rabinovici

Building Brands and Booking Business with Facebook

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When it comes to leveraging social networks for building your brand and generating leads, Facebook has not typically been the first site that comes to mind.  That honour usually went to LinkedIn and small business-focused Networks. Well, the times they are a’ changing. Facebook is increasingly becoming the focus for companies and professionals who are looking to leverage its fast growing user base, currently pegged at 600 million users. If you’d like to learn how to use Facebook for business, here are some good links collected by the smart folks at Mashable.

·  Essential Apps for Building Your Brand’s Facebook Page

·  Elements of a Successful Facebook Fan Page

These links should provide you with a good starting point for a Facebook campaign. Please share any experiences your company has had with Facebook in the comment box below.