Is your email font ruining your life?

You spend hours a day staring at your computer screen—with a good portion of that time writing and reading emails—but have you ever given any thought to your email font? In all likelihood, probably not—but you should. Because it could be ruining your life.   According to this Bloomberg article, many email clients default to Helvetica or Arial—two serif fonts that are incredibly difficult to read because their letters are just too close together. While they may work in glossy magazine advertisements due to their simplicity, they’re not great for reading on itsy bitsy computer screens—or mobile devices.   So what fonts should you change your email client to? Fonts […]

Finding your writing soulmate

Finding the right external writer to handle your b2b writing needs is a lot like dating—you have to know yourself first before you’ll even have a chance at finding your perfect partner. To help you out, we’ve put together a list of questions you may want to consider before beginning your search for your business writing soulmate.

The secret to getting the writing you want

Even if you were to hire the absolute best writer in the world, they could potentially deliver content that fails to meet your expectations. That’s why it’s crucial to make sure your expectations are as clear as possible—and well-communicated to your writer.

Why would you ever pay someone to write?

Writing is a skill most of us learned in the early days of grade school—and one that we practice every day writing emails, notes and LinkedIn status updates. So why would you ever pay someone to do it for you?

The Loyalty Effect

Most corporations lose 50 percent of their customer base every five years—a fact that severely stunts business growth. In his seminal book, The Loyalty Effect, Fred Reichheld outlines eight steps to increase covering customer loyalty.

You made that up!

As writers, we often get attached to the way words work. So the idea of making up new words doesn’t always sit well with us. But should it?

Combatting MAS: Mindless Accept Syndrome

In this TED Talk, though, David Grady provides some advice that I think is worth a listen: how to save yourself from bad meetings.

Three simple steps to create a quick-and-easy company video

In today’s age of rapid content consumption—and rapid content creation—not all videos have to be award-winning productions to be successful. Depending on your audience, sometimes quick and easy is all you need.

Are you vlogging yet?

In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.

4 ways to keep the content flowing

Blogs establish credibility, get your name out there and remain excellent search engine fodder. The only trouble? Finding a steady stream of content to publish.