Why would you ever pay someone to write?

Writing is a skill most of us learned in the early days of grade school—and one that we practice every day writing emails, notes and LinkedIn status updates. So why would you ever pay someone to do it for you?

The Loyalty Effect

Most corporations lose 50 percent of their customer base every five years—a fact that severely stunts business growth. In his seminal book, The Loyalty Effect, Fred Reichheld outlines eight steps to increase covering customer loyalty.

You made that up!

As writers, we often get attached to the way words work. So the idea of making up new words doesn’t always sit well with us. But should it?

Combatting MAS: Mindless Accept Syndrome

In this TED Talk, though, David Grady provides some advice that I think is worth a listen: how to save yourself from bad meetings.

Three simple steps to create a quick-and-easy company video

In today’s age of rapid content consumption—and rapid content creation—not all videos have to be award-winning productions to be successful. Depending on your audience, sometimes quick and easy is all you need.

Are you vlogging yet?

In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.

4 ways to keep the content flowing

Blogs establish credibility, get your name out there and remain excellent search engine fodder. The only trouble? Finding a steady stream of content to publish.

How strictly should you stick to a content calendar?

When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?

Do you need a content brand? (The short answer: No)

What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.

Quick content marketing fixes

If your content marketing efforts are falling short of your goals, don’t head back to the drawing board just yet. Chances are a simple tweak may, in fact, be all you need.