AR Communications named North America’s Best Woman-Owned Copywriting Boutique

Owner Aviva Rabinovici attributes her boutique copywriting agency’s success to a long-standing commitment to quality.

Does your email really need a sign-off?

How much time could you save in a day if you completely threw email etiquette out the window? We’re talking no greeting, no sign-off and keeping the whole thing to three sentences or fewer. Could you do it?

The type of marketing consumers actually like

It turns out consumers actually like content marketing. According to recent research, 43% of consumers say they’re more inclined to trust a business after reading branded content or a company blog—a number that is even higher (51%) if you simply focus on consumers between the ages of 18 and 44.   The research, commissioned by Toronto-based ads platform developer StackAdapt and conducted by Leger Marketing, also uncovered specific forms of branded content that consumers say are most likely to influence their online purchasing decisions. These include:   Examples of the brand helping other people (22%) Content that helps make purchases easier (20%) Explanations of how a brand’s product can improve […]

Unleashing the power of habits

They say reading makes you a better writer, which is why we love hearing about the books our clients have on the go. Recently, one of the books that’s come up in conversation is Power of Habit: Why we do what we do in life and business, by Pulitzer Prize winner Charles Duhigg.   The book delves into the science behind habits and explains how you can use this information to both develop good ones and break bad ones. After taking a “peek inside” on Amazon, and reading the first few pages, it’s definitely a book I’d like to get my hands on (both to develop some better writing habits […]

Tips for churning out more content

Finding the time to generate content for your content marketing efforts can be a challenge. Believe us, we get it. Fortunately, many smaller forms of content marketing—such as blog posts and social media posts—can be squeezed into most days, if you plan for it.

Are content marketers “losin’ it!”?

Despite the fact only 22% of organizations are seeing success from their B2B content marketing efforts, they continue to spend more money to generate more content—with only 35% taking the time to actually implement a documented strategy. This is the definition of insanity.

The upside of procrastination

Procrastination may actually be conducive to creativity, because “when you put off a task, you buy yourself time to engage in divergent thinking rather than foreclosing on one particular idea. As a result, you consider a wider range of original concepts and ultimately choose a more novel direction.”

Business writing 101

What writing skills are today’s marketing graduates missing—and what types of business writing do you wish you had a chance to learn in school?

The most essential B2B writing skill

While writing may be a much-anticipated creative outlet—a bullet on your job description that you actually look forward to—when you write for a company, that piece of work isn’t yours.

The end of the (written) word as we know it?

As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:

“I write because I don’t know what I think until I read what I say.”