How strictly should you stick to a content calendar?

When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray? There are certain events in business that are predictable and, as such, ideal for a content calendar. For example, accounting firms know that RRSP deadlines, income tax filing deadlines and tax refunds are […]

Do you need a content brand? (The short answer: No)

As content marketing continues to rise in popularity so, too, does the concept of the “content brand.” What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a […]

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet. Here are some highlights: •    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic […]

Is your writing a victim of marketing speak?

The next time you have a free moment, take your latest piece of written content and cover up your company name. Without it, can you still tell that the material is written about your company? Or could it apply to any one of your competitors? If your writing is laden with marketing speak—overused words and […]

Simple ways to add value to your writing

Information becomes content when it adds value to the customer experience. The best way to do this? Show – don’t tell. As a leader in your field, the best way to create valuable content is to showcase your talents, proprietary knowledge or expertise. Here are a few ways to do that: 1)      Offer insight Sure, […]