When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?
There are certain events in business that are predictable and, as such, ideal for a content calendar. For example, accounting firms know that RRSP deadlines, income tax filing deadlines and tax refunds are going occur year-in, year-out. Mark them down, write the articles in advance, schedule them into your blogging software and you’re set. Read more