Despite the fact only 22% of organizations are seeing success from their B2B content marketing efforts, they continue to spend more money to generate more content—with only 35% taking the time to actually implement a documented strategy. This is the definition of insanity.
Procrastination may actually be conducive to creativity, because “when you put off a task, you buy yourself time to engage in divergent thinking rather than foreclosing on one particular idea. As a result, you consider a wider range of original concepts and ultimately choose a more novel direction.”
What writing skills are today’s marketing graduates missing—and what types of business writing do you wish you had a chance to learn in school?
While writing may be a much-anticipated creative outlet—a bullet on your job description that you actually look forward to—when you write for a company, that piece of work isn’t yours.
As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:
“I write because I don’t know what I think until I read what I say.”
Imagine, for a second, that all the pertinent information gleaned from your organization’s data was accessible to everyone—not just IT gurus.
If we said any social media channel could work for your brand, would you believe us?
If your marketing department is drowning in content—yet still failing to keep up with the demand for more—we have a few tips that might help.
The dream of every content marketer is to generate content that keeps readers coming back for more. But how exactly do you create a loyal following? In this video, Peter Shankman, founder and CEO of social media company The Geek Factory (and author of Zombie Loyalists: Using great service to create rabid fans) talks about how to create a super-loyal customer base.
Social media is a phenomenal way to connect with customers—but a consistent, effective strategy can also be a drag to maintain. In an ideal world, you’ll have someone to manage the day-to-day tasks for you. But if you don’t, you’ll be happy to hear you can do it yourself—in just 18 minutes a day. Hootesuite recently set out a great 18-minute social media plan for businesses. Basically, the minute-by-minute guide breaks down the social media experience into five easy steps: browse and engage; monitor; post; analyze; and schedule. It also gives you advice about how to apply the five steps to the various social media channels. In our opinion, it’s […]