B2B – Which Social Media Platform Rules?

Many of our B2B clients use a number of platforms when it comes to their social media marketing efforts.  In these (relatively) heady days of social media marketing efforts, that’s a good thing.  As this marketing channel matures, however, focusing marketing efforts on the social networks that deliver the best ROI becomes increasingly important.  According to a report by BtoB Online, 30% of the marketers surveyed  ranked LinkedIn as the most important social media channel.  Here is how the others stacked up, as well as some other helpful statistics.

Social Media Network Used Most Often

•    LinkedIn (83%)
•    Twitter (80%)
•    Facebook (79%)
•    YouTube (60%)
•    Blogging (50%)

Social Media Use by B2B Marketers

•    32% are "very" or "fully" engaged in marketing via social channels, up from 21% in 2011. That number is expected to increase to 53% by 2013, according to BtoB:
•    35% began marketing via social media in the previous two years alone
•    Only 13% report using social media marketing for more than 4 years  

For an excellent summary of the report click here. For related information go here.

For more mind blowing research and insights on social media and mobile marketing follow me on Twitter at www.twitter.com/mikerabinovici or email me at michael at ar-com.com.