Entries by Aviva Rabinovici

Getting the advice you need to succeed

When you’re trying to simultaneously manage 17 initiatives that all have a deadline of yesterday, it’s hard to keep track of current marketing best practices. How can you maximize the effectiveness of your print communications? Are leading companies even still using print? Should you be producing podcasts, hosting webinars, posting videos on YouTube, buying Google AdWords? Clearly, the strategies you adopt need to align to your corporate objectives and your budgetary constraints. But there are some quick steps you can take to glean industry best practices: Build your network – Find other marketing professionals via your professional associations, alumni group, connections through family and friends, service groups, or networking services, […]