Entries by Aviva Rabinovici

Do copywriting formulas work?

I hate it when content takes longer to write than anticipated—especially when my calendar is overflowing with deadlines. So when I recently came across a website that offered a complete handbook of copywriting formulas—a handbook that promised to drastically reduce the amount of time I spent writing content—I felt like I hit the jackpot.   Right there in front of me were standard formulas for writing tweets, headlines, blog posts, web pages—virtually any form of content you could imagine. But, once I had a chance to really look at them, I have to admit—those formulas made my head spin. Honestly, I think it would take me longer to force information […]

Is your email font ruining your life?

You spend hours a day staring at your computer screen—with a good portion of that time writing and reading emails—but have you ever given any thought to your email font? In all likelihood, probably not—but you should. Because it could be ruining your life.   According to this Bloomberg article, many email clients default to Helvetica or Arial—two serif fonts that are incredibly difficult to read because their letters are just too close together. While they may work in glossy magazine advertisements due to their simplicity, they’re not great for reading on itsy bitsy computer screens—or mobile devices.   So what fonts should you change your email client to? Fonts […]

Finding your writing soulmate

Finding the right external writer to handle your b2b writing needs is a lot like dating—you have to know yourself first before you’ll even have a chance at finding your perfect partner. To help you out, we’ve put together a list of questions you may want to consider before beginning your search for your business writing soulmate.