Entries by Aviva Rabinovici

The type of marketing consumers actually like

It turns out consumers actually like content marketing. According to recent research, 43% of consumers say they’re more inclined to trust a business after reading branded content or a company blog—a number that is even higher (51%) if you simply focus on consumers between the ages of 18 and 44.   The research, commissioned by Toronto-based ads platform developer StackAdapt and conducted by Leger Marketing, also uncovered specific forms of branded content that consumers say are most likely to influence their online purchasing decisions. These include:   Examples of the brand helping other people (22%) Content that helps make purchases easier (20%) Explanations of how a brand’s product can improve […]

Unleashing the power of habits

They say reading makes you a better writer, which is why we love hearing about the books our clients have on the go. Recently, one of the books that’s come up in conversation is Power of Habit: Why we do what we do in life and business, by Pulitzer Prize winner Charles Duhigg.   The book delves into the science behind habits and explains how you can use this information to both develop good ones and break bad ones. After taking a “peek inside” on Amazon, and reading the first few pages, it’s definitely a book I’d like to get my hands on (both to develop some better writing habits […]