A few words about us

AR Communications Inc. was established in 1995. Since that time, we have honed our expertise as content marketers, creating compelling copy for a full range of marketing materials, including websites, industry reports, e-books, SEO articles, info sheets, case studies, newsletters, speeches and more.

Thanks to our attention to detail, commitment to exceptional quality and proven business acumen, we have been privileged to work with some of North America’s leading organizations. To find out how we can help you, contact us today.

Meet our team

Aviva Rabinovici

Aviva Rabinovici

LL.B, President

As the founder of AR Communications Inc., a working mom and a long-time yoga practitioner, Aviva understands a thing or two about balance. This may explain her ability to consistently grasp each client’s unexpressed needs, juggle multiple competing deadlines and maintain truly high levels of customer service. Whether she is managing internal writers, ensuring all copy adheres to corporate standards or acting as a public speaker/presenter, Aviva demonstrates an unwavering commitment to excellence. She can also hold some mean balance postures–a talent she oddly doesn’t get to display at client meetings.

Michael Rabinovici

Michael Rabinovici

Web & Social Media Marketing

When Michael first entered the Internet business in 1994, Netscape was Mosaic, FTPing was an art form and Google didn’t exist. Things have changed since then–but, then, so has Michael. A refugee from law, where he practiced as a commerical litigator, today Michael’s focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs. He’s certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies, has appeared on ROB TV, is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.

Carman LeBel

Carman LeBel

M.A., Senior Writer

As a copywriter with 16 years’ experience in the corporate marketplace, Carman delivers both the tangibles and intangibles of his profession. The tangible? A diverse work history and a long trail of satisfied clients. But it’s the intangibles that make the difference: deadlines that pass unnoticed because they never came up; turnaround times that would turn your head; his natural ability to harness the energy of words to fire the big projects and spark even the smallest blurb. He also plays bass and golfs (we’re not sure where he swings better).


APEX® Award

Speech & Script Writing for “Integrating Government with New Technologies”
Speech for senior executive, Cebra Inc.

OvationAwards Winner 2011

Customer Relations
Merit Award Winner

Online Loans – Rollout to Existing Clients
John Hancock Retirement Plan Services

APEX® Award

Marketing & Sales
Brochures, Manuals & Reports
for BMO RSP World Funds/BMO Mutual Funds Brochure

Vision & Values

Our vision is to be one of the leading B2B copywriting boutiques in North America, where the best writers get to work with the best clients in a collaborative, challenging team environment.

In meeting this vision, we adhere to five core values that ensure we consistently:

  • Exceeed client expectations
  • Respect our clients, co-workers and colleagues–and earn the same respect in turn
  • Maintain balance in our work and our lives
  • Demonstrate an attitude of gratitude
  • Inspire others to be their best